Native Mobile

Data specification for native Android and iOS applications

We recommend you to track a set of standard mobile events. These events and their properties have specific semantic meaning in our system.

Overview

Event

Description

Application Installed

This event fires when a user first opens your mobile application after installing.

Application Uninstalled

This event should be sent when a user uninstalls the application.

Application Opened

This event fires when a user launches or foregrounds your mobile application after the first open.

Action

Description

Push Notification Received

This event can be sent when a push notification is received in the app.

Push Notification Tapped

This event can be sent when a user taps on a push notification associated with your app.

In-app Notification Received

This event can be sent when an in-app notification is shown to the user.

In-app Notification Tapped

This event can be sent when a user taps on the in-app notification.